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Cathay Pacific Airline introduces blockchain rewards program for frequent flyers

Hong Kong based Cathay Pacific Airline and its rewards program, Asia Miles, are launching their first application of smart blockchain technology in a marketing campaign, in collaboration with Accenture.

The innovative technology is at the core of a new platform and mobile application for a newly launched Asia Miles dining promotion in Hong Kong – Unlock More Miles – Asia Miles members will have miles earned credited to their accounts on the following day. The beauty of this initiative is that it helps improve business efficiency by minimizing back-office administration.

The Mobile App has been designed by Cathay Pacific and Asia Miles. It has been delivered by Accenture, using a mixture of deep blockchain, loyalty and aviation industry technology expertise.

By harnessing blockchain technology, the Cathay Pacific Group and Asia Miles are providing Asia Miles partners a single data source when managing account activity. This allows Asia Miles, partners and members a near real-time ability to manage rewards.

Speaking on the development, Cathay Pacific General Manager IT Solutions, Lawrence Fong, said: “Cathay Pacific is committed to benefiting customers through innovation and technology. We are pleased to partner with Accenture and we will continue to leverage its technology to develop more applications that our customers value. As a start, we are very excited by the first offering resulting from our co-operation – the marketing campaign launched by Asia Miles which we expect to be well received. ”

Asia Miles Chief Executive Officer, Stephen SY Wong, said: “As Asia’s leading travel and lifestyle rewards program, Asia Miles aims at improving member experience with blockchain technology through gamified miles earning and faster miles crediting. Continuing a culture of innovation and adapting new technologies, we are keen to extend this initiative with other marketing campaigns across our partner network in the near future, continuing to bring added values to our members and partners.”

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“Blockchain is helping industries across the globe to transform their workflows, making complicated business processes run more smoothly and efficiently, including enabling quick and seamless transaction settlements,” said Peter Yen, a managing director at Accenture.

As the Cathay Pacific Group actively pursues new technology, the use of blockchain defines the future of business using a transparent and secure transaction database. With Asia Miles’ newly launched “Unlock More Miles” marketing campaign in dining as an example, key stakeholders including members, partners and the company will all benefit in various ways. (Source: Cathay Pacific Group)

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